Baby commercials

So I don't know if anybody else is noticing but babies are becoming very popular in commercials these days. Have you ever seen the e-trade commercials? I love that e-trade baby! He's so cute and the way they make him seem so mature is sooo funny. And that HP commercial for their new printer, the baby zooming through traffic is adorable. He's overtaking people and the wind is blowing through her hair. I guess if you have a baby, now is the time to get them into show business =p